Economic and Political Environment of Orange Mobile Essay

Economic and Political Environment of Orange Mobile - Essay Example The state of social stability within the environment also often becomes the cause of vast development in a certain industry and insufficient funding in another. The extent of influence produces by various conditions within the environment differs for one industry and for another. There are companies, which businesses are so vital to the community, which government strives to maintain stability within their environment. On the other hand, there are companies that must adjust themselves to changes in their environment without significant bargaining powers to question the situation. It is important to recognize the differences of corporations regarding to this issue. Within this elaboration, I am discussing the effect of political and economic changes in the environment to the telecommunication industry. The objects of study are Orange Mobile, one of the market leader of the telecommunication industry in Europe, and several of its competitors. The purpose of the elaboration is to define the extent to which environmental changes contributes to the changes of corporate strategy or corporate operation within the telecommunication industry. ... To date, Orange Group companies have a strong business in United Kingdom, France, the Netherlands, and various other nations in Europe. Furthermore, the Orange brand has also operated in several Asian countries. The company launched its business to the public of United Kingdom in 1994. However, it is not until 2 April 1996 has the company underwent its first initial public offering with the shares being listed in the London and Nasdaq markets. The company obtained its first million customers in 1997 and named as the best performing share in 1998 under the name Orange Plc. In June 1999 Orange is described as 'one of the outstanding business success stories of the past few years' and a company who has 'courageous vision and commitment to the long running potential of mobile telecoms ('History of Orange', 2005). III. Influential Aspects III.1 Earlier Market Condition In its first year of operations, the group faced difficult times. The social condition of the market was hardly conducive for development of mobile phone business. The mobile phone markets in 1994 were a confusing place for customers in UK. Digital networks are new stuffs and only few people understand the benefits. Tariffs regulations are complex and prices are high making the industry only attractive to business customers. For illustration of the inconvenient system, users had to sign-up to a three year contract, with high monthly rental fees, high call tariffs and with little flexibility regarding the type of services offer ('History of Orange', 2005). Today however, the business has developed into millions of dollars worth of industry in UK. Rapid innovation produces new types of communication services, competing in terms of prices and service qualities.

Outline the process of economic and social change envisaged by Essay

Outline the process of economic and social change envisaged by Modernisation Theorists. Critically discuss their contention that the Western model of developmen - Essay Example ry have been thoroughly examined by researchers trying to identify its strengths/ weaknesses but also its role in the development of less – benefited countries (referring especially to the countries of the Third World). It should be noticed that the development of modernization theory has been quick and multi-dimensional – possibly influenced by the simultaneous development of globalization (Dtiglitz, 2002). Trying to locate the historical roots of this theory, Blaney et al. (2002) was led to the conclusion that modernization theory could have started in the previous centuries having being transformed through the years in order to meet the new political and social standards – the so-called – neo modernization theory. Regarding this issue it is noticed by the above researchers that since the putative end of the Cold War, modernization is increasingly reimagined as a global process— as an expanding liberal zone of peace, a global civil society, or as emerging forms of global governance’ (Blaney et al., 2002, 103). This form of modernization theory has been also characterized as being part of the International Relations – a concept developed through the years in order to explain the models of cooperation among the states, the role of governments, and the power of international authorities/ bodies to intervene in order to settle disputes of international character – being developed between members of the international community. The above role of modernization theory in the development of international relations has been explained by Blaney et al. (2002) as follows: ‘while modernization theory implicitly relies on IRs freezing of difference into geopolitical containers, it also projects a natural and universal developmental sequence through which all cultures must pass’ (Blaney et al., 2002, 103). Under these terms, modernization theory could be regarded as being part of the political efforts for the improvement of cooperation among the states